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Privacy Policy

Last updated: 22/05/26

This Privacy Policy explains how ASAP Athletic Speed & Performance collects, uses, stores, and protects personal information.

ASAP Athletic Speed & Performance is based in Antrim, Northern Ireland and provides sprint coaching, strength & conditioning, sports massage, team coaching, workshops, memberships, and related performance services.

If you have any questions about this Privacy Policy or how your information is used, please contact:

Email: michael@athleticspeedandperformance.com
Phone: 07892 860547

1. Information We Collect

We may collect personal information when you:

  • Visit the website

  • Submit a contact form

  • Submit a team coaching or workshop enquiry

  • Book a private session

  • Purchase a membership or pricing plan

  • Start a 7-day trial

  • Attend a coaching session, sports massage appointment, team session, or workshop

  • Complete a health screening, consent form, or waiver

  • Contact us by email, phone, social media, or other communication channels

The information we collect may include:

  • Name

  • Email address

  • Phone number

  • Age or date of birth, where relevant

  • Parent or guardian contact details, where relevant

  • Sport, event, training background, goals, and availability

  • Booking history and service preferences

  • Payment and transaction information

  • Health, injury, medical, or physical readiness information

  • Emergency contact details

  • Photo and video consent preferences

  • Website usage information, such as cookies and analytics data

We only collect information that is relevant to providing, managing, improving, or safely delivering our services.

2. Health and Injury Information

Some information you provide may relate to your health, injury history, medical conditions, pain, medication, or physical ability to participate.

This type of information may be classed as special category data under UK data protection law.

We collect this information only where it is relevant to:

  • Assessing whether a session is suitable

  • Supporting safe participation

  • Making appropriate coaching or treatment decisions

  • Responding to injuries, emergencies, or safety concerns

  • Meeting safeguarding, insurance, or legal responsibilities

We will only use health or injury information for these purposes and will not use it for marketing.

3. How We Use Your Information

We may use your personal information to:

  • Respond to enquiries

  • Manage bookings, memberships, and payments

  • Deliver coaching, sports massage, team sessions, workshops, and related services

  • Assess suitability for training or treatment

  • Record attendance and service use

  • Communicate about bookings, cancellations, updates, and changes

  • Provide customer support

  • Manage health, safety, safeguarding, and emergency situations

  • Keep records for accounting, legal, insurance, and business purposes

  • Improve services and website experience

  • Send marketing updates where you have agreed to receive them or where legally permitted

  • Manage photo and video consent

4. Lawful Basis for Using Your Information

We rely on different lawful bases depending on how your information is used.

These may include:

Contract

We use your information where necessary to provide services you have booked or purchased, such as coaching sessions, memberships, sports massage, or workshops.

Consent

We may rely on consent for certain uses, such as marketing communications, photo/video use for promotion, or some health-related information where appropriate.

Legitimate Interests

We may use information where necessary for the legitimate running of the business, such as responding to enquiries, managing records, improving services, or communicating with clients, provided your rights and interests are respected.

Legal Obligation

We may use or keep information where required by law, such as tax, accounting, safeguarding, insurance, or legal record-keeping.

Vital Interests

In an emergency, we may use or share information where necessary to protect your life or the life of another person.

5. Payment Information

Payments may be processed through third-party payment providers connected to the website, such as Wix Payments, Stripe, PayPal, or other payment processors.

ASAP Athletic Speed & Performance does not store full payment card details.

Payment providers may process your information in accordance with their own privacy policies and security standards.

6. Website, Cookies, and Analytics

The website may use cookies or similar technologies to:

  • Make the website function properly

  • Improve user experience

  • Understand website traffic and performance

  • Support booking, checkout, membership, and form features

  • Support marketing or analytics tools, where enabled

You may be asked to manage cookie preferences when visiting the website.

A separate Cookie Policy or cookie settings notice may provide more information.

7. Marketing Communications

We may send marketing updates, offers, newsletters, or service information where you have given consent or where permitted by law.

You can unsubscribe or opt out of marketing communications at any time by following the instructions in the message or contacting us directly.

We will not sell your personal information to third parties.

8. Photography and Video

Photos and videos may be used for:

  • Coaching feedback

  • Technical analysis

  • Education

  • Website content

  • Social media

  • Promotional material

We will only use photos or videos for marketing or promotional purposes where appropriate consent has been obtained.

For athletes under 18, parent or guardian consent is required for marketing or promotional use.

You can withdraw consent by contacting us. Where content has already been published or shared, we will take reasonable steps to remove it where possible, but complete removal may not always be possible.

9. Under-18s

Where an athlete is under 18, we may collect information from a parent or guardian, including:

  • Parent/guardian name

  • Contact details

  • Consent confirmations

  • Emergency contact details

  • Health or injury information relevant to participation

  • Photo/video consent preferences

We use this information to manage participation, safety, safeguarding, communication, and consent.

10. Sharing Your Information

We may share your information where necessary with:

  • Website, booking, and membership platforms, such as Wix

  • Payment processors

  • Email or communication providers

  • Insurance providers

  • Accountants or professional advisers

  • Facility providers, where necessary for attendance or safety

  • Emergency services or medical professionals, where necessary

  • Safeguarding bodies or authorities, where required

  • Legal or regulatory authorities, where required by law

We only share information where necessary and appropriate.

11. How Long We Keep Your Information

We keep personal information only for as long as necessary for the purpose it was collected.

Retention periods may vary depending on the type of information.

Examples:

  • Enquiry information may be kept for up to 12 months

  • Booking and payment records may be kept for up to 6 years for accounting and tax purposes

  • Health screening and waiver information may be kept for a reasonable period for safety, insurance, and legal purposes

  • Photo/video consent records may be kept while the content is in use

  • Marketing preferences may be kept until you unsubscribe or ask for removal

Where exact retention periods are not specified, we use criteria such as legal obligations, insurance requirements, safeguarding requirements, business need, and the nature of the relationship.

12. How We Protect Your Information

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction.

This may include:

  • Using secure website and booking platforms

  • Limiting access to personal information

  • Using password-protected systems

  • Keeping information only where necessary

  • Reviewing the information we hold

  • Avoiding unnecessary collection of sensitive information

No method of electronic storage or transmission is completely secure, but reasonable safeguards are used.

13. Your Rights

Under data protection law, you may have rights including:

  • The right to access your personal information

  • The right to correct inaccurate information

  • The right to request deletion of your information

  • The right to restrict how your information is used

  • The right to object to certain uses

  • The right to data portability in some cases

  • The right to withdraw consent where processing is based on consent

  • The right to complain to the Information Commissioner’s Office

If you want to exercise any of these rights, contact:

Email: michael@athleticspeedandperformance.com

You also have the right to complain to the Information Commissioner’s Office (ICO) if you are unhappy with how your data is handled.

14. Third-Party Links

This website may contain links to third-party websites, platforms, or services.

ASAP Athletic Speed & Performance is not responsible for the privacy practices, content, or policies of third-party websites.

You should review the privacy policies of any third-party websites you use.

15. Changes to This Privacy Policy

This Privacy Policy may be updated from time to time.

The latest version will be available on this website.

16. Contact

If you have any questions about this Privacy Policy or how your personal information is used, contact:

ASAP Athletic Speed & Performance
Email: michael@athleticspeedandperformance.com
Phone: 07892 860547

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